'# Shark Tank India Season 4 Episode 4 - Airth
🚀 The Pitch
Company Name: Airth
Founders: Ravi Kaushik, Abhimanyu Kumar
Location: Delhi
Founded: 2023
Industry: Air Purification Technology
Airth is revolutionizing indoor air quality with its Air Condition Air Purifier, which transforms ordinary ACs into powerful air-purifying systems. The product prevents the inhalation of 30 grams of dust into the lungs each year and enhances AC performance with higher dust-holding capacity, increased efficiency, and germ deactivation capabilities.
🌍 Why Airth?
- Reduces air pollution in ACs without significantly affecting airflow.
- Causes only a 1-3% increase in electricity consumption.
- Installed in over 25,000+ households.
- Future plans include air purification solutions for vehicles and buildings.
📈 Business & Financials
🔹 Ask
- ₹60 Lakh for 1% equity, valuing the company at ₹60 Cr.
🔹 Shareholding Structure
- Ravi Kaushik: 64%
- Abhimanyu Kumar: 2%
- Investors: 17%
- Directors: 3%
- ESOPs: 7%
- IIT Kanpur: 4%
- Kanwal Enterprises: 1%
- Mentors: 2%
🔹 Fundraising History
- Total Amount Raised: ₹3.3 Cr
🔹 Revenue & Sales
- FY23-24: ₹2.1 Cr
- FY24-25 (Till October): ₹2.2 Cr
- Burn Rate (FY23-24): ₹43 Lakh
🔹 Sales Channel
- Amazon contributes 70-80% of total sales.
- Available on own website and e-commerce platforms.
🔹 Unit Economics (Net Selling Price: ₹1,864)
| Component |
Cost (₹) |
Percentage (%) |
| COGS |
₹620 |
33.26% |
| Platform Fee |
₹266 |
14.27% |
| Logistics |
₹100 |
5.36% |
| CAC (Customer Acquisition Cost) |
₹300 |
16.1% |
| Fixed Costs |
₹370 |
19.85% |
| EBITDA |
₹208 |
11.16% |
🔬 Technology & IP
- Patent pending for their innovative air purification technology.
- The electric coating technology, developed in collaboration with IISc Bangalore, is licensed exclusively to Airth for 15 years.
- Filter replacement cycle: 8-12 months.
🦈 Shark Tank Pitch
❌ Sharks Who Opted Out
- Peyush Bansal: Concern over cap table.
- Varun Dua: Not interested.
💰 Shark Offers
- Vineeta Singh: ₹60 Lakh for 2% equity → ₹30 Cr valuation.
- Anupam Mittal: ₹1 Cr for 5% equity → ₹20 Cr valuation.
- Aman Gupta: ₹1 Cr for 5% equity.
🔄 Counteroffers & Final Deal
- Founder’s Counter: ₹96 Lakh for 3% equity → ₹32 Cr valuation.
- Aman & Vineeta Joint Offer: ₹96 Lakh for 4% equity → ₹24 Cr valuation.
- Final Deal: ₹1 Cr for 3.7% equity (₹27.03 Cr valuation) with Aman Gupta & Vineeta Singh.
🎯 Conclusion
Airth secured a ₹1 Cr investment from Aman Gupta & Vineeta Singh for 3.7% equity, giving it a ₹27.03 Cr valuation. With a strong patent strategy, increasing adoption, and a vision to expand into vehicles and buildings, Airth is set to transform the air purification industry! 🌿💨
🚀 Would you invest in Airth? Let us know in the comments!