2/2/2025
In a fast-paced world where time is a luxury, Swati Singh, a young entrepreneur from Mumbai, has revolutionized traditional Indian wear with her brand Aseem by AseemShakti. The company offers a 15-second ready-to-wear saree, making it effortless for modern women to embrace this cultural attire without the hassle of traditional draping.
What started as a small venture on WhatsApp and Instagram soon gained traction, leading Swati to establish her Shopify-powered website AseemShakti.com.
Swati's entrepreneurial journey began in 2018 after working as a spoken English teacher. With a deep passion for innovation, she created a time-saving solution for saree lovers and took her business online.
Her company has seen remarkable growth, with over 10,000 sarees sold so far.
AseemShakti is not just a business; it is a mission to empower women. The sarees are handcrafted by jobless women and those associated with NGOs, giving them a stable income and a better standard of living.
Swati entered Shark Tank India seeking ₹50 Lakhs for 2.5% equity, valuing her business at ₹20 Crores.
❌ Namita Thapar → Out due to lack of clarity on business numbers
❌ Peyush Bansal → Out due to scalability concerns
❌ Vineeta Singh → Opted out
❌ Kunal Bahl → Appreciated the social impact but found execution lacking
✅ Anupam Mittal → Offered ₹50 Lakhs for 10% equity (₹5 Crore valuation), also promising to mentor Swati in business and finance.
Kunal Bahl praised Anupam Mittal for supporting Swati’s vision and helping her scale the business.
AseemShakti is more than just a saree brand—it is a movement to modernize tradition while uplifting women. With a strong social impact and growing revenue, this business has the potential to redefine ethnic wear in India.
🔗 Visit the Website: AseemShakti.com