Burger Bae: The Trend-Driven D2C Clothing Brand on Shark Tank India

Introduction

Burger Bae, a fast-growing D2C clothing brand, made a striking pitch on Shark Tank India. Founded in 2019 by Janvi Sikaria, Rohan Kashyap, and Ojasvee Kashyap, the brand has built a strong community on Instagram, with trend-inspired designs that resonate with the youth.

About Burger Bae

Burger Bae is a fashion-forward clothing brand that creates co-ord sets, t-shirts, hoodies, and sweatshirts, primarily driven by social media trends. The brand is known for scented packaging, where their apparel retains a fragrance for up to 20 washes, creating a unique unboxing experience.

• Headquarters: Ludhiana
• Founded: 2019
• Customers: 2.5+ lakh
• Instagram Followers: 2.67 lakh

The Ask on Shark Tank

The founders pitched for ₹1 crore for 2.5% equity, valuing the company at ₹40 crore.

Financial Performance

Revenue Growth Over 5 Years

• FY19-20: ₹15 lakh
• FY20-21: ₹56 lakh
• FY21-22: ₹1.6 crore
• FY22-23: ₹11.8 crore
• FY24-25 (Till Nov): ₹10 crore

Net Profit Growth

• FY21-22: ~₹8 lakh
• FY22-23: ~₹23 lakh
• FY23-24: ~₹60 lakh
• FY24-25 (Till Nov): ~₹30 lakh

Unit Economics

• COGS & R&D: 58%
• Marketing: 15%
• Fixed Expenses: 5%
• Miscellaneous: 15%
• Logistics: 7%

Money in Bank: ₹6-7 lakh

Shark Tank Pitch & Offers

Sharks in the Show

• Anupam Mittal
• Peyush Bansal
• Namita Thapar
• Kunal Bahl
• Viraj Bahl
• Aman Gupta

Sharks’ Reactions

• Viraj Bahl: Opted out, stating it was not investable at this stage.
• Namita Thapar: Declined due to a lack of clarity in financials and strategic depth.
• Anupam Mittal, Kunal Bahl, and Aman Gupta: All offered ₹1 crore for 10% equity each.
• Founders Countered: ₹1 crore for 5% equity.

The Final Deal

The founders finally closed a deal for ₹2 crore for 20% equity, with Anupam Mittal, Kunal Bahl, and Aman Gupta jointly investing.

Conclusion

Burger Bae successfully secured funding from three renowned sharks, helping them scale further in the D2C fashion industry. With rapid revenue growth, a strong social media presence, and a youth-driven brand identity, they are well-positioned to disrupt the Indian fashion market.

🔗 Website: Burger Bae Clothing