GoodLand Pickleball: Bringing the Fastest-Growing Sport to India and the USA

Episode 17 – Shark Tank India

Sharks in the Panel:

Namita Thapar, Kunal Bahl, Aman Gupta, Ritesh Agarwal, Anupam Mittal

Introduction

In this episode of Shark Tank India, founders Yogesh Chavan and Hemant Chavan presented GoodLand Pickleball, a company focused on promoting the sport of Pickleball—one of the fastest-growing games globally. The startup offers court construction, equipment, and club memberships to make the sport accessible across India and the USA.

What is Pickleball?

• Pickleball is rapidly gaining popularity, with the number of courts in India growing 10x over the years.
• It is an inclusive sport that can be played by people of all ages.
• GoodLand Pickleball aims to capitalize on this trend by providing infrastructure and gear for enthusiasts.

Business Model & Revenue Streams

The company operates in two markets: India and the USA, with different revenue streams:

• Court Construction – Helping build Pickleball courts for individuals and organizations.
• Equipment Sales – Selling paddles, nets, and other essential gear.
• GoodLand Clubs – Renting spaces to offer on-site bookings and memberships for players.

Cost & Pricing for Court Construction

• Cost to build a court in India: ₹2 - ₹5 lakh
• Construction expense per court: ₹3 - ₹4 lakh
• Payback period: 3 - 4 months

Revenue Breakdown (FY24-25)

Total Projected Sales: ₹2.7 Cr

• India: ₹1 Cr
• USA: ₹1.7 Cr

Sales Split (Current Year)

📌 India Sales (₹70 lakh)

• Court Construction: ₹40 lakh (57.14%)
• Equipment Sales: ₹30 lakh (42.86%)

📌 USA Sales (₹1.2 Cr)

• 100% revenue from club memberships
• The company currently operates one club in the USA and has recently signed a contract for another.

Unit Economics (For every ₹100 in revenue)

• Rent: 25%
• Staffing: 20%
• Tech & Maintenance: 5%
• EBITDA: 50%

Future Growth Plans

• FY25-26 Projected Sales: ₹15 Cr
• FY26-27 Projected Sales: ₹50 Cr

Shark Tank Pitch & Offers

📌 Ask: ₹80 lakh for 4% equity (₹20 Cr valuation)

However, the sharks were hesitant due to a lack of clarity in the business model:

• Namita Thapar → Out
• Anupam Mittal → Business is confusing and not investable right now.
• Ritesh Agarwal → Business is unclear and exited.
• Kunal Bahl → Appreciated the execution but did not invest.

Final Offer from Aman Gupta

Aman saw potential in the brand and made an offer:
📌 ₹80 lakh for 5% equity + 1% royalty until ₹80 lakh is recovered

Counter Offer from the Founders

The founders negotiated a better deal:
📌 ₹80 lakh for 6% equity + 0.5% royalty until ₹80 lakh is recovered

Aman agreed, sealing the deal!

Conclusion

GoodLand Pickleball successfully secured investment from Aman Gupta, who recognized the potential in the booming Pickleball industry. With rapid growth in both India and the USA, the company aims to establish itself as a leader in Pickleball court construction, equipment sales, and club memberships.

🚀 Will GoodLand Pickleball revolutionize the sport in India? Only time will tell!