Havintha Natural Hair and Skin Care at Shark Tank

1/19/2025

Havintha: A Natural Hair and Skin Care by Bharat Khatri

Introduction

In the fast-paced world of personal care, Bharat Khatri stands out with his Ayurvedic brand, Havintha, a 100% natural hair and skin care line. Based in Indore, Havintha offers innovative products in powder form, including its best-selling Methi Dana Powder Shampoo—a blend of amla, shikakai, reetha, and fenugreek powder. With over 10 lakh customers served, Havintha is carving a niche in the natural care market.


The Pitch

  • Ask: ₹50 Lakhs for 2% equity.
  • Sales Performance:
    • FY 23-24: ₹5 Cr revenue.
    • FY 24-25 (Projected): ₹7–8 Cr revenue.
    • September 2024 Sales: ₹62 Lakhs with a profit of ₹14 Lakhs.

Havintha products are available across online platforms, with a 20% repeat customer rate. Bharat showcased the brand's top Google search ranking for the keyword “natural shampoo” during the pitch.


Growth Trajectory

Havintha’s growth over the past five years is remarkable:

  • FY 19-20: ₹50 Lakhs
  • FY 20-21: ₹77 Lakhs
  • FY 21-22: ₹3.1 Cr
  • FY 22-23: ₹4.1 Cr
  • FY 23-24: ₹5 Cr
  • FY 24-25 (Projected): ₹7 Cr

Unit Economics

  • Cost of Production: ₹60
  • Shipping & Commission: ₹108
  • Selling Price: ₹251
  • Salary & Other Expenses: ₹26
  • EBITDA: ₹57

Despite being a proprietorship, Bharat has built a profitable business with steady growth, although challenges in marketing persist.


Shark Tank Pitch Highlights

  1. Anupam Mittal: Raised concerns about Bharat’s lack of qualifications to substantiate product claims and his inability to define the market size of the beauty industry. Declined to invest.

  2. Kunal Bahl: Appreciated Bharat's honesty but declined to invest due to Havintha's proprietorship structure. He encouraged Bharat to reach out if the company transitions to a private limited structure.

  3. Vineeta Singh: Expressed concerns over data availability during due diligence for a proprietorship business. Declined to invest but commended Bharat for his achievements.

  4. Aman Gupta: Expressed doubts about the accuracy of Bharat’s claims. Declined to invest.

  5. Peyush Bansal: Offered ₹50 Lakhs for 10% equity with 2% royalty. Bharat countered with ₹50 Lakhs for 4% equity without royalty, which Peyush declined.