2/8/2025
Hexafun, a lifestyle accessories brand, has taken a bold step in the fashion industry by offering 100% sustainable products. Founded by Harshit Singhal and Manali Sanghvi, this eco-conscious brand has already sold over 10 lakh+ products across six major categories. Their commitment to sustainability is reflected in their use of organic cotton and bamboo to craft premium accessories like socks and handkerchiefs.
The founders entered Shark Tank India with a compelling vision and an ambitious ask of ₹1 crore for 4% equity, valuing the company at ₹25 crore.
Despite their inspiring mission, Hexafun has faced significant financial hurdles. Here's a breakdown of their revenue and net profit over the years:
The brand has already secured ₹2.2 crore in funding, diluting 15.5% equity, while the founder himself has invested ₹4 crore.
Hexafun operates through multiple channels, with sales split as follows:
The founders also shared an exciting milestone—securing a private labeling order worth ₹20 lakh from a leading men's wear brand.
While Hexafun has grown exponentially, the company suffered losses due to over-reliance on performance marketing. Kunal Bahl pointed out that the issue wasn’t performance marketing itself but rather a lack of financial constraints. He emphasized that receiving funding too early can sometimes lead to inefficient spending, sharing insights from his own entrepreneurial journey with Snapdeal.
Despite an impressive product lineup, the sharks were not convinced due to the financial instability:
❌ Kunal Bahl – Out, citing the need for a “deep correction” in strategy.
❌ Anupam Mittal – Out, concerned about profitability.
❌ Viraj Bahl – Out, doubted scalability.
❌ Aman Gupta – Out, felt the brand lacked direction.
❌ Namita Thapar – Out, advised them to focus on a single product category and scale gradually.
While Hexafun didn’t secure a deal, the founders gained valuable business advice from some of India’s top entrepreneurs. The key takeaways include:
✅ Avoid over-reliance on performance marketing – Focus on sustainable, organic growth.
✅ Scale strategically – Don’t expand too quickly without financial stability.
✅ Focus on high-performing products – Identify bestsellers and double down on them.
✅ Be mindful of funding usage – Raising too much capital early on can lead to overspending.
Hexafun’s sustainability mission is inspiring, and while they didn’t get a Shark Tank deal, their journey is far from over. With a corrected business strategy, better cost management, and a focus on profitable products, they have the potential to turn losses into gains and redefine the sustainable lifestyle accessories market.