🦈 Sharks Present:
Vineeta Singh | Ritesh Agarwal | Azhar Iqbal | Aman Gupta | Kunal Bahl
🚀 Company Snapshot: Imagi Make
Founders: Ravi Kumar (Young Male) & Disha Katharani (Young Female)
Industry: Educational Toys & Games
Founded: 2014
Patents: Held in USA & India
Price Range: ₹199 - ₹2,000
🌍 Market Reach:
- Monthly Sales: 1,00,000+ units
- Distribution:
- 4,000+ Offline Stores
- Amazon, Flipkart, FirstCry & Global Platforms
- Export Contribution: 35% of Sales
💼 Business Breakdown
🔧 Team Structure:
| Department |
Employees |
| Manufacturing |
250 |
| Operations |
20 |
| Product Design/Marketing/Finance |
40 |
| Sales |
40 |
📊 Equity Holdings:
- Founders: 65%
- Investors: 35%
📈 Financial Performance
💰 Sales Channel Split:
| Channel |
Share |
| E-Commerce (Export) |
35% |
| E-Commerce (Domestic) |
35% |
| General/Modern Trade |
18% |
| Quick Commerce & Others |
12% |
📉 Annual Financials (in ₹ Crore):
| Fiscal Year |
Revenue |
EBITDA |
| 2020-21 |
13 |
+0.15 |
| 2021-22 |
29 |
-0.35 |
| 2022-23 |
40 |
-0.90 |
| 2023-24 |
56 |
-0.30 |
| 2023-24 (Oct) |
42.5 |
+1.20 |
| 2023-24 (Proj) |
87-90 |
+2.40 |
Current Liquidity:
- Cash Reserves: ₹8 Cr
- Receivables: ₹5.5 Cr
🎯 Growth Strategy
🌎 US Market Focus:
- Price Premium: 2.5X Indian Prices
- Market Size: 10X Indian Market Potential
- Current Challenges: Inventory Management & Distribution
🦈 Sharks' Reactions
❌ Declined Offers:
| Shark |
Reason |
| Aman Gupta |
'Company already scaled enough' |
| Kunal Bahl |
Out of deal |
| Azhar Iqbal |
'Can't add value at this stage' |
💸 Active Offers:
Vineeta Singh
- ₹50 Lakh for 0.5% Equity
- ₹1 Cr Debt @10% Interest (3 Years)
Ritesh Agarwal
- ₹1.5 Cr for 1.2% Equity
- Implied Valuation: ₹125 Cr
❗ Founders' Decision:
Declined all offers, maintaining ₹300 Cr valuation ask.
🔍 Key Takeaways
- Valuation Gap: Sharks offered 58% lower valuation than ask
- EBITDA Mystery: Recent profitability spike needs validation
- Export Paradox: 35% sales from global markets with negative margins
- Inventory Risk: High receivables (₹5.5 Cr) vs cash (₹8 Cr)
Will Imagi Make's US expansion justify its bold valuation? Only time will tell! 🧩🚀