KIWI Kisan Window is a food retail company that brings diverse food products from different states of India. Their stores offer a variety of healthy food items.
🛍️ Product Categories:
Healthy Kitchen Essentials: 150 SKUs
Healthy Beverages: 50 SKUs
Healthy Snacks: 50 SKUs
📊 Sales Breakdown:
Offline Sales: 97%
Online Sales: 3%
📈 Annual Sales Figures:
FY21-22: ₹3.4 Cr
FY22-23: ₹4.3 Cr
FY23-24: ₹5.06 Cr
FY24-25 (Till Oct): ₹4.5 Cr
FY24-25 (Projected): ₹10 Cr
📊 EBITDA Margins:
FY21-22: 3%
FY22-23: 4.3%
FY23-24: 5.3%
FY24-25 (Till Sep): -2%
📊 Unit Economics:
COGS: 50%
Salaries: 22.5%
Rentals: 6.5%
Marketing Spend: 3%
Logistics: 2%
Electricity: 2%
Repair & Maintenance: 3%
Others: 5.7%
EBITDA: 5.3%
🏪 Store Performance:
Average Store Size: 250 Sq. Ft
Average Rent per Store: ₹45,000/month
Average Sales per Store: ₹9-10 lakh/month
Lowest Performing Store (Mohali): ₹5 lakh/month
Highest Performing Store (Dehradun): ₹15 lakh/month
Store-Level EBITDA: 20%
All stores are profitable.
EBITDA Positive Since the First Year.
💼 Shark's Responses:
Ritesh Agarwal: Out due to low sales per store.
Vineeta Singh: Out of the deal.
Aman Gupta: Offered ₹50 lakh for 2% equity + 2% royalty for 2 years.
Azhar Iqbal: Joined Aman Gupta’s offer equally.
Kunal Bahl: Gave two offers:
₹2.5 Cr for 10% equity.
₹1.25 Cr for 5% equity.
🔄 Revised Offers:
Aman & Azhar Revised Offers:
₹50 lakh for 2%
₹1.25 Cr for 5%
Founders Counteroffer: ₹2.5 Cr for 8.33% equity.
✅ Final Deal:
The founders accepted Kunal Bahl's offer of ₹2.5 Cr for 10% equity. 🎉