Kiwi Kisan Window - Shark Tank India Season 4

2/1/2025

🦈 Sharks in the Show:

  • Ritesh Agarwal
  • Kunal Bahl
  • Iqbal Azhar
  • Vineeta Singh
  • Aman Gupta

🏢 Company Name: KIWI Kisan Window

👨‍💼 Founders:

  • Abhinav Ahluwalia (Young Male)
  • Nupur Agarwal (Young Male)
    (The founders are a couple)

🌍 Business Overview:

  • Industry: Food Retail
  • Founded Year: 2017
  • Available Across: 8 retail stores and own website
  • Website: KIWI Kisan Window
  • Orders Processed: 3 Lakh

💰 Investment Ask:

  • Ask: ₹50 lakh for 1% equity
  • Valuation: ₹50 crore

📌 What Does KIWI Kisan Window Do?

KIWI Kisan Window is a food retail company that brings diverse food products from different states of India. Their stores offer a variety of healthy food items.


🛍️ Product Categories:

  • Healthy Kitchen Essentials: 150 SKUs
  • Healthy Beverages: 50 SKUs
  • Healthy Snacks: 50 SKUs

📊 Sales Breakdown:

  • Offline Sales: 97%
  • Online Sales: 3%

📈 Annual Sales Figures:

  • FY21-22: ₹3.4 Cr
  • FY22-23: ₹4.3 Cr
  • FY23-24: ₹5.06 Cr
  • FY24-25 (Till Oct): ₹4.5 Cr
  • FY24-25 (Projected): ₹10 Cr

📊 EBITDA Margins:

  • FY21-22: 3%
  • FY22-23: 4.3%
  • FY23-24: 5.3%
  • FY24-25 (Till Sep): -2%

📊 Unit Economics:

  • COGS: 50%
  • Salaries: 22.5%
  • Rentals: 6.5%
  • Marketing Spend: 3%
  • Logistics: 2%
  • Electricity: 2%
  • Repair & Maintenance: 3%
  • Others: 5.7%
  • EBITDA: 5.3%

🏪 Store Performance:

  • Average Store Size: 250 Sq. Ft
  • Average Rent per Store: ₹45,000/month
  • Average Sales per Store: ₹9-10 lakh/month
  • Lowest Performing Store (Mohali): ₹5 lakh/month
  • Highest Performing Store (Dehradun): ₹15 lakh/month
  • Store-Level EBITDA: 20%
  • All stores are profitable.
  • EBITDA Positive Since the First Year.

💼 Shark's Responses:

  • Ritesh Agarwal: Out due to low sales per store.
  • Vineeta Singh: Out of the deal.
  • Aman Gupta: Offered ₹50 lakh for 2% equity + 2% royalty for 2 years.
  • Azhar Iqbal: Joined Aman Gupta’s offer equally.
  • Kunal Bahl: Gave two offers:
    • ₹2.5 Cr for 10% equity.
    • ₹1.25 Cr for 5% equity.

🔄 Revised Offers:

  • Aman & Azhar Revised Offers:
    • ₹50 lakh for 2%
    • ₹1.25 Cr for 5%
  • Founders Counteroffer: ₹2.5 Cr for 8.33% equity.

✅ Final Deal:

The founders accepted Kunal Bahl's offer of ₹2.5 Cr for 10% equity. 🎉