2/2/2025
The latest episode of Shark Tank India - Season 4 featured an innovative yet controversial pitch by Make My Payment, an automated payment reminder system designed to help individuals and businesses track and recover dues. While the founders presented their vision with confidence, they faced strong criticism from the sharks, making this pitch one of the most debated in the show’s history.
The company was founded by:
They hail from Ujjain, Madhya Pradesh, and believe their platform can revolutionize the way MSMEs and individuals track and collect payments.
Make My Payment is an automatic payment reminder system that sends automated calls, messages, and emails to help businesses and individuals recover outstanding payments.
✅ Available for both individuals and businesses
✅ Automated calls, SMS, and emails
✅ Multiple pricing plans for different user needs
🔹 “80% of MSMEs in India rely on informal credit for their operations.”
🔹 The app aims to simplify debt recovery and help businesses stay financially healthy.
💰 Ask: ₹30 Lakhs for 3% equity (₹10 Crore valuation)
📅 Launched: July 2024
📈 Users: 3,500 (700 successfully recovered their debts)
📊 Paid Users: 6% of total users
📱 Total Downloads: 5,700
💰 Lifetime Sales: ₹30,000
| Plan | Calls | SMS | Emails | Price |
|---|---|---|---|---|
| Free | 50 | 50 | 50 | ₹0 |
| Basic | 125 | 125 | 125 | ₹99 |
| Pro | 300 | 300 | 300 | ₹199 |
| Premium | 800 | 800 | 800 | ₹699 |
📞 Calls are made using multiple numbers to increase reach.
❌ * 'This is not a business, guys! Just be serious. This is just workflow automation that anyone can do.'*
❌ He strongly criticized the model and said it lacked scalability and uniqueness.
❌ “Money cannot be made with this application. Stop this business and focus on something meaningful.”
❌ Both sharks opted out, saying the business lacked strong monetization potential.
🔥 Peyush Bansal appreciated the founders for their entrepreneurial spirit, especially because Vijay is a content creator with 1 million Instagram followers.
🔥 Anupam strongly disagreed, arguing that being an influencer does not mean you can run a successful business.
🚨 Final Verdict:
❌ All sharks rejected the deal, and the founders left without funding.
While Make My Payment introduced a promising solution for MSMEs, it failed to convince the sharks due to:
❌ Lack of differentiation in the market
❌ Limited revenue potential
❌ High competition in workflow automation
Despite the rejection, the founders remain committed to their vision. Will they prove the sharks wrong in the future? Only time will tell!
🔗 Company Website: [N/A]