Shark Tank India Seaason 4 | Miss Cheesecake

2/1/2025

๐Ÿฆˆ Sharks in the Show

  • Namita Thapar
  • Aman Gupta
  • Anupam Mittal
  • Ritesh Agarwal
  • Kunal Bahl

๐Ÿข Startup: Miss Cheesecake

  • Founders: Narpat Singh Rathore & Pooja Balani (Couple)
  • Location: Jodhpur
  • Founded: May 2024
  • Industry: Food & Beverages
  • Product: Light, affordable, and delicious cheesecakes

๐Ÿš€ Business Highlights

  • Gained 1 million views on social media within just 20 days
  • Offers 6 flavors, with the best-selling cheesecake being Lotus Biscoff
  • 25,000+ cheesecakes sold in just 4 months

๐Ÿ’ฐ The Ask

  • โ‚น30 Lakhs for 5% equity
  • Valuation: โ‚น6 Crores

๐Ÿ“Š Sales Breakdown

  • Price Range (Top 3 Bestsellers): โ‚น120 - โ‚น140
  • Sales Split:
    • Offline: 90%
    • Online: 10%
  • Average Monthly Sales: โ‚น8 - โ‚น8.5 Lakhs
  • Gross Margin: 50%
  • Net Margin: ~35%

๐Ÿฆˆ Shark Reactions

  • Anupam Mittal: โŒ Out โ€“ โ€œI personally donโ€™t like sweet products, so Iโ€™m out.โ€
  • Aman Gupta: โŒ Out โ€“ Suggested bringing in a co-founder and building a strong team.
  • Namita Thapar: โŒ Out โ€“ Believed the business was not yet at an investable stage.
  • Kunal Bahl: โŒ Out โ€“ Did not see a strong reason to invest.
  • Ritesh Agarwal: โœ… Offered โ‚น30 Lakhs for 7.5% equity.

๐Ÿ”ฅ The Outcome

The founders declined Riteshโ€™s offer as they were not willing to dilute more than 5%. The deal did not close.