Shark Tank India Seaason 4 | Miss Cheesecake

🦈 Sharks in the Show

• Namita Thapar
• Aman Gupta
• Anupam Mittal
• Ritesh Agarwal
• Kunal Bahl

🏢 Startup: Miss Cheesecake

• Founders: Narpat Singh Rathore & Pooja Balani (Couple)
• Location: Jodhpur
• Founded: May 2024
• Industry: Food & Beverages
• Product: Light, affordable, and delicious cheesecakes

🚀 Business Highlights

• Gained 1 million views on social media within just 20 days
• Offers 6 flavors, with the best-selling cheesecake being Lotus Biscoff
• 25,000+ cheesecakes sold in just 4 months

💰 The Ask

• ₹30 Lakhs for 5% equity
• Valuation: ₹6 Crores

📊 Sales Breakdown

• Price Range (Top 3 Bestsellers): ₹120 - ₹140
• Sales Split:
  • Offline: 90%
  • Online: 10%
• Average Monthly Sales: ₹8 - ₹8.5 Lakhs
• Gross Margin: 50%
• Net Margin: ~35%

🦈 Shark Reactions

• Anupam Mittal: ❌ Out – “I personally don’t like sweet products, so I’m out.”
• Aman Gupta: ❌ Out – Suggested bringing in a co-founder and building a strong team.
• Namita Thapar: ❌ Out – Believed the business was not yet at an investable stage.
• Kunal Bahl: ❌ Out – Did not see a strong reason to invest.
• Ritesh Agarwal: ✅ Offered ₹30 Lakhs for 7.5% equity.

🔥 The Outcome

The founders declined Ritesh’s offer as they were not willing to dilute more than 5%. The deal did not close.