2/2/2025
Patch Up, founded by Radhika Rajpal, is revolutionizing the supplement industry by providing vitamins through skin absorption. Unlike traditional pills or capsules, these transdermal patches ensure higher bioavailability and safe, non-invasive supplementation.
Patch Up offers four variants of vitamin patches, with 'Lean Up' as its hero product, designed for gut health and weight management. The patches are:
✅ Additive-free
✅ Safe and non-invasive
✅ Offer higher absorption rates than oral supplements
Ask: ₹50 lakh for 1.75% equity (₹28.57 crore valuation)
🚫 Namita Thapar: Declined, citing lack of R&D and high competition in the supplement industry.
💡 Ritesh Agarwal: Found the category interesting and offered ₹50 lakh for 5% equity (₹10 crore valuation).
🚫 Aman Gupta: Exited, stating that building a new category is extremely challenging.
💰 Anupam Mittal: Matched Ritesh’s offer – ₹50 lakh for 5% equity.
💰 Peyush Bansal: Matched the ₹50 lakh for 2.27% equity and offered ₹2 crore for 10% if the founder was open to a larger investment.
💰 Anupam Mittal: Revised his offer to ₹50 lakh for 2.27% equity (same as Peyush).
✅ Founder accepted Anupam Mittal’s offer – ₹50 lakh for 2.27% equity!
Patch Up is pioneering transdermal vitamin supplements in a competitive market. While sharks debated the challenges and potential, the deal with Anupam Mittal shows confidence in the brand's vision. With R&D and marketing, Patch Up could disrupt the supplement industry!