Shark Tank India Seaason 4 | Personal Touch Skincare

2/1/2025

Shark Tank India Season 4 - Episode 5: Personal Touch Skincare

🦈 Sharks in the Tank:

  • Ritesh Agarwal
  • Kunal Bahl
  • Iqbal Azhar
  • Vineeta Singh
  • Aman Gupta

🌿 Personal Touch Skincare

About the Brand

Personal Touch Skincare is a skincare, body care, and home care brand that focuses on Indian skin concerns such as hyperpigmentation, acne, psoriasis, and aging. The brand incorporates internationally recognized, science-backed ingredients to create effective solutions for both men and women.

Meet the Founders

  • Ashish Jawa (Young, Male)
  • Aditi Jawa (Young, Male)
  • From: Panipat, Haryana

Availability

  • Available on all major online marketplaces in India
  • 95% of sales come from their own website

📊 Business Performance

Key Metrics

  • Total SKUs: 38
  • Total Units Sold: 7 Lakh
  • Contribution of Top 3 Products: 4 Lakh

Financials

Revenue Growth

  • FY22-23: ₹1.53 Cr (Net Sales)
  • FY23-24: ₹16.18 Cr (Net Sales)
  • FY23-24: ₹20.55 Cr (Gross Sales)
  • FY24-25 (Till Sep 24): ₹12 Cr

Profitability

  • FY23-24 EBITDA: 5.05%
  • FY23-24 Net Profit: 1.54% (~₹25 Lakh)
  • FY24-25 (Till Nov) EBITDA: 14.52%
  • Realized EBITDA (FY24-25 till Nov): ₹1.22 Cr

Unit Economics (₹100 Revenue Breakdown)

  • COGS: ₹29.3
  • GST: ₹15
  • Marketing: ₹29.61
  • Shipping: ₹6.62
  • Others: ₹7.13
  • EBITDA: ₹12.34

Average Order Value (AOV): ₹1450


💰 The Ask

The founders asked for ₹1.2 Cr for 1% equity, valuing the company at ₹120 Cr.


🦈 Shark’s Feedback & Outcome

Sharks' Concerns & Decision

Aman Gupta: Out – No interest in the business.
Kunal Bahl: Out – Did not see investment potential.
Vineeta Singh: Out – Found numbers suspicious and felt something was fishy.
Iqbal Azhar: Out – Fundamental questions were not answered properly.
Ritesh Agarwal: Out.

Final Verdict: No Deal

The founders failed to answer crucial questions about organic traffic and customer attribution analysis, leading to disappointment among the sharks. As a result, no deal was offered.


📌 Key Takeaways

Rapid growth in revenue, but concerns over profitability.
Strong D2C presence (95% sales via own website).
Sharks doubted financial accuracy, which raised red flags.
Failed to provide clear insights on website analytics & traffic sources.

Would you have invested in Personal Touch Skincare? Let us know your thoughts! 💬👇