Repeat Gud: Reinventing Sauces with a Healthy Twist on Shark Tank India

2/9/2025

Introduction

Imagine a world where your favorite sauces are not only delicious but also free from preservatives, emulsifiers, and refined sugar! That’s exactly what Repeat Gud, founded by Isha Jhawar, is bringing to the table. Featured on Shark Tank India, this young entrepreneur from Dhamtari, Chhattisgarh, wowed the sharks with her innovative range of vegan, soy-free, high-protein sauces made with cashew milk.


The Product: A Guilt-Free Indulgence

Repeat Gud’s mayonnaise and sauces are crafted with quality ingredients, making them a healthier alternative to conventional condiments. Key highlights of the products include:

No refined sugar (Jaggery used instead)
No preservatives or emulsifiers
Made with cashew milk (vegan & soy-free)
High protein content

📌 Shelf Life: 6 months (unopened), 1 month (after opening)

📢 Available on:


The Pitch on Shark Tank India

📍 Ask: ₹50 Lakh for 5% equity
📍 Valuation: ₹10 Crore
📍 Sales Performance (Last 4 Months)

  • August 2024: ₹22,000
  • September 2024: ₹53,000
  • October 2024: ₹47,000
  • November 2024: ₹1.4 Lakh

📍 Unit Economics:

  • COGS (Cost of Goods Sold): 25%
  • Channel Marketing & Shipping: 40%
  • Advertising: 42%
  • Remote Team Salaries: 56%
  • Miscellaneous: 12%
  • EBITDA: -75%

🔹 The sharks appreciated Isha Jhawar's bold step in building this business at just 23 years old!


Sharks’ Reactions and Final Deal

Aman Gupta

Exited due to labeling issues—the packaging claimed 'no sugar,' but jaggery was present.

Viraj Bahl

Opted out but offered to mentor and guide the product.

Namita Thapar

Stepped away, suggesting a focused strategy for growth.

Kunal Bahl

Also chose not to invest.

Anupam Mittal’s Offer

💰 ₹50 Lakh for 10% Equity
📌 Additional Condition: If Repeat Gud achieves ₹7 Lakh monthly revenue by March 2025, Anupam will invest an additional ₹50 Lakh for 5-10% more equity (final percentage to be negotiated).

Founder Isha Jhawar accepted the deal with a slight tweak in conditions!


Future Prospects

With the backing of Anupam Mittal, Repeat Gud now has the opportunity to scale its brand and optimize its marketing and sales channels. As the market for healthy condiments grows, the startup’s focus on vegan, preservative-free sauces positions it for long-term success.

🚀 Will Repeat Gud achieve the ₹7 Lakh monthly run rate by March 2025? Stay tuned for updates!

📢 Try Repeat Gud sauces today!
🔗 Buy Now on Amazon
🔗 Visit Official Website


Final Thoughts

Repeat Gud is more than just a sauce brand—it's a revolution in healthy eating. With a clear mission, a strong mentor, and a passionate founder, the company is set to change the way India consumes condiments.