Rosha: Revolutionizing Portable Lighting - Shark Tank India Season 4, Episode 14

2/2/2025

Introduction

In Episode 14 of Shark Tank India Season 4, founders Kanwardeep Singh, Gaurav Tikiya, and Shivam Diwan from Delhi pitched their innovative wireless, portable, and rechargeable lighting brand - Rosha. Their lamps, crafted from premium materials, cater to both B2B and B2C markets, illuminating luxury hotels, lounges, and households.

About Rosha

Rosha specializes in high-end, aesthetically pleasing, and long-lasting rechargeable lamps. With a strong Made-in-India initiative, 50% of their products are manufactured domestically, while the rest are imported.

Key Features of Rosha Lamps:

Wireless, Portable & Rechargeable
Charging Time: 3-4 hours
Usage Duration: 8-10 hours
Materials Used: Concrete, Marble, Wood, Aluminum, Stainless Steel
Available in the Middle East

Business Growth and Sales Figures

Since its inception in 2019, Rosha has steadily grown, lighting up 5,000+ restaurants and lounges and over 15,000 households.

Financial Year Sales Revenue
FY 2019-20 ₹60 Lakh
FY 2020-21 ₹1.8 Crore
FY 2021-22 ₹1.8 Crore
FY 2022-23 ₹3 Crore
FY 2023-24 ₹8 Crore
FY 2024-25 (Till Sept) ₹5 Crore
FY 2024-25 (Projected) ₹16 Crore

Unit Economics Breakdown (Percentage of Sales Revenue)

  • COGS: 40%
  • Marketing: 40%
  • Human Resource: 11%
  • Rent: 5%
  • Logistics: 8%
  • Miscellaneous: 3%
  • EBITDA: 15%

Unique Selling Proposition (USP)

🔹 Warranty & After-Sales Service
🔹 Certified Battery for Safety & Longevity

Investment and Ownership Structure

  • Bootstrapped Business
  • Founder’s Investment: ₹25 Lakh each
  • Founder’s Monthly Salary: ₹2.5 Lakh

Shark Tank Pitch - The Deal Breakdown

The founders asked ₹60 Lakh for 1% equity, valuing the company at ₹60 Crore.

Offers from Sharks

1️⃣ Anupam Mittal: ₹60 Lakh for 3% equity + 1.5% royalty until ₹90 Lakh is recouped.
2️⃣ Ritesh Agarwal & Anupam Mittal (Joint Offer): ₹60 Lakh for 4% equity + 1.5% royalty until ₹90 Lakh is recouped.
3️⃣ Namita Thapar: Opted out, citing the business as easily replicable.
4️⃣ Aman Gupta: ₹60 Lakh for 2% equity + 1% royalty until ₹60 Lakh is recouped.
5️⃣ Anupam & Ritesh (Revised Offer): Matched Aman’s offer at ₹60 Lakh for 2% equity + 1% royalty.
6️⃣ Peyush Bansal: Opted out.

Final Deal

After intense negotiations, Anupam Mittal dropped out. The final offer was:

₹60 Lakh for 4% equity + 1.5% royalty until ₹90 Lakh is recouped
Accepted by founders from Ritesh Agarwal and Aman Gupta

Conclusion

Rosha’s journey from a bootstrapped startup to a ₹16 Crore projected revenue brand in just a few years is remarkable. With a growing demand for aesthetic, high-quality, rechargeable lighting, Rosha is well-positioned to dominate the premium lighting space.

🔗 Website: Rosha India