Schickwheel: Revolutionizing Mobile Kitchens | Shark Tank India Season 4 Episode 22

2/9/2025

Schickwheel: Revolutionizing Mobile Kitchens | Shark Tank India Season 4 Episode 22

🚀 The Pitch

In Episode 22 of Shark Tank India Season 4, Rishabh Sachdeva and Parth Sachdeva, two young entrepreneurs from Delhi, presented their venture Schickwheel. The company, started in 2016, specializes in manufacturing mobile kitchens, including:

  • Food Trucks 🚛
  • Food Trailers 🚜
  • Kiosks 🏠
  • Carts 🛒
  • Kitchen Equipment 🍳

The founders entered the tank with a bold ask of ₹75 lakh for 1% equity, valuing their business at ₹75 crore.

🏗️ Business Model & Growth

Schickwheel has an in-house manufacturing setup and operates across 23 states and 4 Union Territories in India. They cater to businesses looking for mobile food solutions, with recommendations based on movement needs:

  • Food Trucks: Ideal for businesses requiring regular mobility
  • Food Trailers: Suitable for occasional movement

💰 Revenue & Growth Journey

The company was bootstrapped with an initial investment of ₹20 lakh. Over the years, Schickwheel has demonstrated impressive growth:

Financial Year Revenue (₹ Crores)
2016-17 0.98
2017-18 1.3
2018-19 2.5
2019-20 3.2
2020-21 3.4
2021-22 3.2
2022-23 5.5
2023-24 6.8
2024-25 (Till Oct) 6.5

For FY 2023-24, Schickwheel had a Gross Margin of 22% and an EBITDA of 5%.

🔍 Product Pricing & Sales Split

Schickwheel’s revenue comes from multiple product lines:

Category Revenue Contribution Avg. Selling Price (₹ Lakhs)
Food Trucks & Trailers 35% 8.5
Kiosks 35% 7.5
Kitchen Equipment 2% 4
Carts 8% 2.5

👉 Food truck chassis is provided by the client, helping optimize costs.

⏳ Manufacturing Timeline

  • Food Trucks & Trailers: 4-6 weeks
  • Kiosks: 4 weeks
  • Carts: 2 weeks

To improve profitability, the founders plan to standardize top-selling models, enhancing margins.

📊 Unit Economics

Cost Component Percentage
COGS 78%
Salaries 8%
Marketing 5%
Rent 2%
Miscellaneous 2%
EBITDA 5%

💰 Shark Offers & Final Deal

While Anupam Mittal and Peyush Bansal exited early, citing scalability concerns, the remaining sharks made their offers:

  • Kunal Bahl

    • ₹2 Cr for 10% (₹20 Cr valuation)
    • ₹1 Cr for 6% (₹16.67 Cr valuation)
  • Vineeta Singh

    • ₹75 Lakh for 10%
  • Aman Gupta

    • ₹75 Lakh for 5%

🔄 Founder’s Counteroffer

The founders countered with ₹1 Cr for 2% equity, but insisted on maintaining a ₹50 Cr valuation.

With this, Aman and Kunal exited the deal, leading to no investment from the sharks.

🎯 Final Takeaway

Despite Schickwheel's solid revenue growth and presence across India, the sharks were concerned about scalability and margins. The founders stood firm on their valuation but couldn’t strike a deal.