The Naturik Co. โ€“ Bringing Tasty & Healthy Desi Breakfast to Every Home

2/3/2025

๐Ÿš€ Featured on Shark Tank India (Season 4, Episode 18)

Introduction

The Naturik Co. is revolutionizing the Indian breakfast space with healthy, tasty, and preservative-free food options that can be cooked in just 3 minutes. The company was founded in 2023 by Sahil Vohra and Isha Chanda Vohra, a husband-wife duo from Panchkula, Haryana. Their mission is to provide nutritious, quick, and convenient meals without compromising on taste.

๐Ÿ”— Website: The Naturik Co.


The Product Line

Naturik Co. offers instant, nutritious, and preservative-free Indian breakfast options:

โœ… Cheela Mix (Ragi, Oats, Spinach, Millet Carrot)
โœ… Masala Khichdi
โœ… Sprouts Mix

What Makes Naturik Special?

โœ” No sugar, no maida, no palm oil, and no preservatives
โœ” Just heat & eat โ€“ ready in 3 minutes!
โœ” Available both online & offline
โœ” Long shelf life (1 year) โ€“ thanks to dehydration tech (moisture reduced to 2%)

๐Ÿ“Œ Price of Ragi Cheela โ€“ โ‚น200 per packet


The Shark Tank Pitch

๐Ÿ’ฐ Ask: โ‚น50 lakh for 2% equity โ†’ Valuation: โ‚น25 Cr

๐Ÿ“Š Sales & Financials:

  • FY 2023-24 Revenue: โ‚น87 lakhs (Burn rate: -12%)
  • Recent Sales:
    • Apr - Jun 2024: โ‚น92 lakh
    • Jul - Sep 2024: โ‚น1.26 Cr
    • Oct 2024: โ‚น49.4 lakh
  • Projected FY 2024-25 Revenue: โ‚น5.82 Cr
  • Current EBITDA: -5.65%
  • Expected to be EBITDA positive by March 2025

Sharksโ€™ Feedback & Offers

๐Ÿ“ข Vineeta Singh criticized the packaging quality.
๐Ÿ“ข All sharks were highly interested in investing!

๐Ÿ’ธ Shark Offers:

  • Aman Gupta: โ‚น1 Cr for 5% equity โ†’ Valuation: โ‚น20 Cr
  • Vineeta Singh: โ‚น50 lakh for 2.5% equity
  • Anupam Mittal: โ‚น1 Cr for 5% equity
  • Kunal Bahl:
    • Option 1: โ‚น2 Cr for 10% equity
    • Option 2: โ‚น4 Cr for 20% equity
  • Peyush Bansal: โ‚น50 lakh for 2.5% equity

๐Ÿ“ข Anupam Mittal matched Kunalโ€™s two offers!


The Final Deal

๐Ÿ’ผ All 5 Sharks Invested!
โœ… Deal Closed at โ‚น4 Cr for 22.22% Equity
๐Ÿค Sharks: Anupam Mittal, Vineeta Singh, Aman Gupta, Kunal Bahl, Peyush Bansal


Conclusion

Naturik Co. successfully impressed the sharks with its healthy, quick, and preservative-free Indian breakfast options. With strong sales growth and a clear vision for expansion, the founders secured a dream deal that will help them scale their brand to new heights! ๐Ÿš€