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Shark Tank India Season 4: Tikitoro: A Skincare Revolution for Kids and Teens

1/28/2025

Tikitoro: A Skincare Revolution for Kids and Teens

Episode 16 - Shark Tank India Season 4

The spotlight shone brightly on Tikitoro, a skincare brand designed exclusively for children and teenagers. Founded by the young and ambitious Prasanna Vasanadu from Chennai, Tikitoro brought a refreshing and much-needed focus to the often-overlooked market of safe and dermatologically tested skincare products for kids.

About Tikitoro

Tikitoro is a unique skincare brand that prioritizes the safety and specific needs of young skin. With a range of products catered to kids aged 4 to 16, Tikitoro ensures that every product is not only effective but also dermatologically tested and verified by pediatricians.

Product Categories

  1. Tikitoro Teens (Ages 11–16)
  2. Tikitoro Kids (Ages 4–10)

Key Features

  • Every product is certified safe by an international organization.
  • All claims are verified and validated by third-party labs.
  • The pH of the products is maintained at 5.5 for gentle skin care.

Performance So Far

  • Launch Date: December 2021
  • Customer Base: 1,00,000+ customers
  • Sales Channels: Available online and offline
  • Best-Selling Product: Kids Shampoo (₹640)
  • Other notable products: Body Wash (₹640), Body Lotion (₹740)

Sales Over the Years

  • FY 21–22: ₹6 lakh
  • FY 22–23: ₹2 crore
  • FY 23–24: ₹8.2 crore
  • FY 24–25 (till October): ₹8.5 crore
  • FY 24–25 (projected): ₹17 crore

Profitability (EBITDA)

  • FY 23–24: (-49%)
  • FY 24–25 (till October): (-20%)

Tikitoro's Journey on Shark Tank

The Ask

  • ₹25 lakh for 0.5% equity (Valuation: ₹50 crore)

Shark Reactions

  1. Kunal Bahl: Opted out due to the company’s current losses.
  2. Peyush Bansal: Declined to invest for the same reason.
  3. Anupam Mittal: Opted out after expressing concerns over scaling.

The Offers

  • Vineeta Singh: ₹25 lakh for 3% equity (Valuation: ₹8.33 crore).
  • Namita Thapar: ₹25 lakh for 1% equity + 0.5% royalty until ₹25 lakh is recouped.

The Deal

After deliberating on the offers, the founder Prasanna Vasanadu accepted Namita Thapar’s deal.

Tikitoro's Strengths and Future Vision

  • Bootstrapped Success: The company has thrived on personal investment (~₹8 crore) and boasts an inventory worth ₹6 crore.
  • Team Size: 20 skilled individuals dedicated to growing the brand.
  • Founder’s Vision: Prasanna’s ambition to provide safe, high-quality skincare for children ensures Tikitoro's products stand out in the competitive market.

Conclusion

Tikitoro's journey reflects the potential of niche skincare products designed with a strong focus on safety and quality. With the support of Namita Thapar and a growing customer base, Tikitoro is well-positioned to revolutionize the kids' skincare segment in India and beyond.

Explore Tikitoro: Visit Website

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