Tikitoro: A Skincare Revolution for Kids and Teens
Episode 16 - Shark Tank India Season 4
The spotlight shone brightly on Tikitoro, a skincare brand designed exclusively for children and teenagers. Founded by the young and ambitious Prasanna Vasanadu from Chennai, Tikitoro brought a refreshing and much-needed focus to the often-overlooked market of safe and dermatologically tested skincare products for kids.
About Tikitoro
Tikitoro is a unique skincare brand that prioritizes the safety and specific needs of young skin. With a range of products catered to kids aged 4 to 16, Tikitoro ensures that every product is not only effective but also dermatologically tested and verified by pediatricians.
Product Categories
- Tikitoro Teens (Ages 11–16)
- Tikitoro Kids (Ages 4–10)
Key Features
- Every product is certified safe by an international organization.
- All claims are verified and validated by third-party labs.
- The pH of the products is maintained at 5.5 for gentle skin care.
Performance So Far
- Launch Date: December 2021
- Customer Base: 1,00,000+ customers
- Sales Channels: Available online and offline
- Best-Selling Product: Kids Shampoo (₹640)
- Other notable products: Body Wash (₹640), Body Lotion (₹740)
Sales Over the Years
- FY 21–22: ₹6 lakh
- FY 22–23: ₹2 crore
- FY 23–24: ₹8.2 crore
- FY 24–25 (till October): ₹8.5 crore
- FY 24–25 (projected): ₹17 crore
Profitability (EBITDA)
- FY 23–24: (-49%)
- FY 24–25 (till October): (-20%)
Tikitoro's Journey on Shark Tank
The Ask
- ₹25 lakh for 0.5% equity (Valuation: ₹50 crore)
Shark Reactions
- Kunal Bahl: Opted out due to the company’s current losses.
- Peyush Bansal: Declined to invest for the same reason.
- Anupam Mittal: Opted out after expressing concerns over scaling.
The Offers
- Vineeta Singh: ₹25 lakh for 3% equity (Valuation: ₹8.33 crore).
- Namita Thapar: ₹25 lakh for 1% equity + 0.5% royalty until ₹25 lakh is recouped.
The Deal
After deliberating on the offers, the founder Prasanna Vasanadu accepted Namita Thapar’s deal.
Tikitoro's Strengths and Future Vision
- Bootstrapped Success: The company has thrived on personal investment (~₹8 crore) and boasts an inventory worth ₹6 crore.
- Team Size: 20 skilled individuals dedicated to growing the brand.
- Founder’s Vision: Prasanna’s ambition to provide safe, high-quality skincare for children ensures Tikitoro's products stand out in the competitive market.
Conclusion
Tikitoro's journey reflects the potential of niche skincare products designed with a strong focus on safety and quality. With the support of Namita Thapar and a growing customer base, Tikitoro is well-positioned to revolutionize the kids' skincare segment in India and beyond.
Explore Tikitoro: Visit Website