Wonderlooms: The Adventure Apparel Brand Featured on Shark Tank India

Introduction

Wonderlooms, an adventure apparel and merchandise brand designed for Indian riders, recently made its pitch on Shark Tank India Season 4. With a vision to combine comfort, utility, and style, Wonderlooms is setting new benchmarks in the adventure wear category.

Founders and Journey

The brand was founded by Prateek Vats (mid-age, male) and Deepesh Shrivastava (young, male) from Bhopal. They started the venture back in 2011, aiming to provide high-quality riding gear for Indian bikers.

Over the years, Wonderlooms has expanded its reach, offering products through online platforms and B2B partnerships. It has collaborated with two-wheeler automobile companies and gained international recognition by featuring in rallies like Bajaj and Dakar.

Products & Pricing

Wonderlooms offers a range of riding gear and adventure apparel, with plans to expand into cycling, hiking, and outdoor utility products. Their product line includes:

• Jerseys – Priced at ₹1,400
• T-Shirts – Priced at ₹600

Business & Financials

The brand has seen impressive growth over the years:

• FY22-23 Sales: ₹1.26 Cr
• FY23-24 Sales: ₹2.32 Cr (Gross Sales: ₹2.61 Cr)
• EBITDA: -13%
• Marketing Spend: 38% of sales
• Monthly Cash Burn: ₹3.5 lakh
• Inventory: ₹55 lakh (2-3 months' stock)
• Equity Holdings:
  • Deepesh Shrivastava - 25%
  • Angel Investors - 26%

Shark Tank Pitch

The founders entered Shark Tank India seeking ₹50 lakh for 2.5% equity at a ₹20 Cr valuation. The pitch received mixed responses from the sharks:

Sharks' Reactions

• Anupam Mittal was out, stating that the product lacked a distinct design language.
• Peyush Bansal also opted out.
• Aman Gupta offered ₹50 lakh for 4% equity.
• Namita Thapar and Ritesh Agarwal jointly offered ₹50 lakh for 5% equity.

The Final Deal

• Aman revised his offer to match 50 lakh for 4%.
• Namita and Ritesh matched the offer (50 lakh for 4%).
• The founders accepted Namita Thapar & Ritesh Agarwal’s deal:
  ✅ ₹50 lakh for 4% equity at a ₹12.5 Cr valuation.

Future Plans

With strategic investment and mentorship from Namita and Ritesh, Wonderlooms aims to:
✅ Expand its product line to cycling, hiking, and other adventure activities.
✅ Strengthen its B2B partnerships with automobile brands.
✅ Scale operations and establish itself as a leading adventure gear brand in India.

Conclusion

Wonderlooms is on a mission to revolutionize rider and adventure apparel in India. With its growing presence and strong investor backing, the brand is set to make waves in the adventure sportswear industry.

🚀 Stay tuned for more updates on Shark Tank India startups!